Small and Medium Business PR Manager, AWS EMEA in Berlin

Job summary
Are you passionate about the rapid change technology enables, and the positive impact it is having on people and the world around us? Amazon Web Services (AWS) is the leading provider of cloud computing services, providing IT infrastructure offerings ranging from on-demand compute capacity to storage, content delivery, and database services, to machine learning, Internet of Things, serverless technologies, and more. The AWS Public Relations (PR) team is at the forefront of shaping communications around the most advanced technologies on the planet and helping customers showcase how they are maximizing the benefits of cloud computing.

AWS seeks a self-motivated, well-connected, and experienced public relations professional to pioneer a newly created role supporting the Small and Medium business (SMB) segment, working with a high-performing team committed to making it easy for SMBs to use cloud technology to grow their businesses. This role will partner with business leadership, marketing, as well as subject matter experts to develop and bring to market a narrative on how SMBs can benefit from modern technology and AWS cloud in particular. This role will also own the narrative and editorial roadmap for our organic social, as well as social amplification channels.
The candidate should have proven experience managing communications programs for an entire region, including extensive experience with project management. Additionally, the candidate must have experience in business to business (B2B) communications for a technology vendor. This role will also help develop earned and owned content for the business, and establish processes and best practices for collaboration.
The right candidate possesses extensive media relations expertise, has excellent writing skills, can exercise high-judgment while acting quickly, and can work cross-functionally within a matrixed team of regional and global PR functions, subject matter experts, and internal stakeholders.
The ideal candidate is motivated by a highly creative and dynamic culture where the challenge of breaking new ground and redefining best practices is welcome. They thrive on figuring out what to do and making it happen, sometimes in complex and ambiguous environments. This role is based in either Munich or Berlin (Germany), and will require domestic and international travel.


Key job responsibilities
• Develop and execute effective communications strategies for AWS’s small and medium business in EMEA through a sustained, strategic, communications program that helps to drive awareness and preference for AWS among SMBs in the region
• Work with the marketing teams to develop messaging, strong content, inspirational narratives, and value propositions
• Identify and engage with relevant media, 3P events, and digital platforms to meet SMBs where they are
• Develop organic social media communications strategy
• Own editorial calendar for internal social media amplification
• Assess performance and constantly optimize AWS communications’ effectiveness
• Define and set up metrics to measure impact of communications strategy for AWS
• Foster strong relationships with business stakeholders, customers, ecosystem partners, key journalists and influencers, and AWS’s local and global PR teams
• Write and edit media alerts, pitches, PR plans, blogs, bylined articles, and related materials
• Devise and execute new communications campaigns designed to promote AWS’s support of SMB ecosystem, and champion customer success
• Amplify SMB marketing events and initiatives, with media relations programs including news announcements, educational media briefing content, and one-on-one engagements with AWS executives and customers

About the team
For over 15 years, Amazon Web Services has been the world’s most comprehensive and broadly adopted cloud offering. AWS has been continually expanding its services to support virtually any cloud workload, and it now has more than 200 fully featured services for compute, storage, databases, networking, analytics, machine learning and artificial intelligence (AI), Internet of Things (IoT), mobile, security, hybrid, virtual and augmented reality (VR and AR), media, and application development, deployment, and management from 84 Availability Zones within 26 geographic regions, with announced plans for 24 more Availability Zones and eight more AWS Regions in Australia, Canada, India, Israel, New Zealand, Spain, Switzerland, and the United Arab Emirates. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—trust AWS to power their infrastructure, become more agile, and lower costs. To learn more about AWS, visit aws.amazon.com.