Sr. Partner Marketing - Alexa Automotive, Alexa Automotive in München, Deutschland; Deutschland, Europa

Job summary
In this role as Alexa Auto Marketing lead, you will be responsible for managing a small team, and for developing the strategy and execution of marketing initiatives that drive Alexa discovery, registration and engagement with our most strategic Auto OEM partners in EU and Asia.


Key job responsibilities
• Drive growth and scale of Alexa registered customer base by launching Alexa marketing campaigns in partnership with OEM’s
• Create engagement campaigns with OEM’s leveraging “how to” videos for customers and Alexa skills to drive registrations
• Develop multi-channel co-marketing campaigns including TV, Digital, O&O and Social in collaboration with Alexa marketing teams to increase brand awareness and discovery
• Own the business planning cycle for Alexa Auto Marketing in EU and Asia
• Leverage internal and partner data, along with customer feedback to continually innovate new ways we can deliver customer-obsessed products and ways to engage our customers
• Collaborate with cross-functional teams both internally and externally to influence product roadmaps
• Identify win-wins for Alexa Automotive and the partner, and negotiate and sell-in co-marketing programs
• Review and approve partner’s marketing assets on behalf of the Alexa brand, and build and maintain partner toolkits to help scale the business across partners and regions
• Provide partner marketing performance, analysis and recommendations in weekly and quarterly business reviews with senior leadership
• Hire, develop, and lead a team of Partner and Consumer Marketing talent based in EU


A day in the life
This position offers an opportunity to leverage leaderships skills, and your creative marketing skills and passion for automotive with the one of the world's leading technology companies, while experiencing the excitement, innovation and dynamic growth of voice technology. A successful candidate will be expected to think and act both strategically and tactically, 1) developing strategy and execution of annual marketing activities in partner-led channels, 2) creating partner marketing campaigns with OEM’s that will drive incremental customer registration and engagement for Alexa, and 3). ideating and executing ad hoc, opportunistic marketing programs. The ideal candidate in this highly visible role will be will be a self-starter, comfortable with ambiguity and a passionate marketing leader who has a track record of achieving and measuring superior results

About the team
At Amazon, we believe that voice is the simplest, most natural way to interact with devices, and we have a mission to make Alexa, our cloud-based voice service, available everywhere. For Alexa Auto, we recognize that our customer’s lives are not confined to the walls of their home. We are focused on bringing Alexa into the vehicle to help simplify their drive and keep them entertained.