Direct Mail Manager BNL, world largest PC company

Jobbeschreibung

GENERAL SUMMARY
Define and drive Direct Mail strategy and activities for the HSB markets in BNL, in order to reach within the forecasted budget the ICM quarterly calls objectives. The candidate will manage a direct mail executive. He/she will also coordinate EMEA direct mail projects

PRINCIPAL DUTIES AND RESPONSIBILITIES

- Develop quarterly direct mail plans (marcom portfolio, circulation, response rates, impact dates, costs) for all below the line marcom activities: Business catalogue, consumer catalogue, mid month mailer, fax attacks, LOB mailers as well as inserts in coordination with the advertising management in order to meet 100% of the :
• Marcom and acds calls objectives
• Budget objectives
• BSDT and DHS mix objectives

- Ensure faultless and in time production and fulfilment of all the local DM marcoms activities according to quarterly call model plan
- Achieve a maximum of cost effectiveness by implementing efficient processes and ensuring lowest production costs
- Be the local interface to database team for local selection briefing, contact and segmentation strategy
- Be the local interface to brand management team for lead bundles selection
- Monitor the calls for the different vehicles and understand what is driving performance
- If necessary propose recovery plans in cooperation with the ROI team to achieve the ICM quarterly calls objectives
- Manage the allocated marcom budget to not exceed forecast and maximize scaling
- Propose business relevant tests plan, ensure flawless execution and implement learnings
- Monitor on a monthly basis competitors direct mail activities
- Actively participate in the EMEA steering committees and drive one of them
- Manage and develop a direct mail executives

SKILLS AND EXPERIENCE
- A minimum of 5 years experience in marketing
- Demonstrated business management skills through effective planning, coordination and achievement of assigned targets and objectives
- Demonstrated people management skills
- Direct mail experience are essential
- Industry and product knowledge
- Analytical and numerical skills
- Planning and organisational skills with attention to detail
- Excellent communication skills
- Active team player

Extra Informationen

Status

Inaktiv

Ausbildungsniveau

HBO, Universiteit

Standort

Bundesweit

Jobart

Vollzeitstelle (mit Erfahrung)

Tätigkeitsbereich

Marketing / Kommunikation / PR / Werbung

Führerschein erforderlich?

Nein

Auto erforderlich?

Nein

Motivationsschreiben erforderlich?

Nein

Sprachkenntnisse

Niederländisch